Tuesday, 26 March 2013

Talk to someone who really does not have the most basic understanding of what you do!

Sometimes we can over-think what we do, making the whole exercise of Sales into a hugely complex set of interlocking strategies that we consider very few other people are able to understand or appreciate.

Of course I am not suggesting that selling is easy - it most definitely is not. But just maybe we could make it a bit simpler for ourselves by reevaluating what it is that we do and how we go about it.

My suggestion is that you find a friend or relative who really does not have any idea what you do, but is willing to listen and give you feedback. Most likely you will get two benefits from such an exercise;

1) You will be forced to describe, in the simplest terms, what you have to do on a day-to-day basis and what are your challenges. Just doing this can make you reconsider the importance and focus you apply to different elements of your activity.

2) The person who is doing the listening will probably ask you some pretty naive questions, but guess what - "from the mouths of babies". You may end up being forced to rethink what you do, or at least provide a justification, that in turn will give you the reassurance that you are doing the right thing.

And for a bit of fun - ask your kids (ideally aged 3 - 10) what they think you do for a living? More often than not the answers will help you put many things into perspective.